#brand
#brand

Looking for Gen Z? Check the group chat - The Hustle

Gen Z's spending power is over $450 billion.

Gen Z is seeking private online spaces to escape advertising overload. [ more ]

Hubspot

2 months ago

Online marketing

55 Funny Commercials We Love From the Last Five Years

Humor is a way to sell your brand without outwardly selling something

Incorporating humor can work for any business and any product [ more ]

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Geeky Gadgets

Artificial intelligence

How to create an AI influencer to promote your products, brand or attract followers

Creating an AI influencer can be an easy and cost-effective way to promote your brand or products.

Fooocus is a software that helps users generate and refine virtual models to represent brands or ideas in the digital space. [ more ]

Ars Technica

Design

Discontinued and unreleased Microsoft peripherals revived by licensing deal

Onward Brands is giving Microsoft-branded computer peripherals a second life under new branding.

Incase plans to release 23 Microsoft-designed products in 2024, including an ergonomic keyboard that Microsoft never released. [ more ]

Itsnicethat

Design

Raquel Pinto Studio brings an innovative but familiar air to graphic design

Graphic designers play a crucial role in visually representing businesses and projects.

Raquel Pinto approaches design projects with a focus on collaboration, adaptation, and pushing boundaries. [ more ]

Inverse

Video games

Not an April Fool's Joke: This Xbox Toaster Stamps the Xbox Logo on Toast

Xbox has created a functioning toaster modeled after its Series S console.

The toaster can handle two slices of bread at once and has an LED countdown and the Xbox logo branded on the toast. [ more ]

The Conversation

How subtle forms of misinformation affect what we buy and how much we trust brands

Misinformation is not limited to politics, it is also affecting consumer choices and trust in brands.

The influence of misinformation on consumer choices can be both explicit and subtle. [ more ]

Digiday

Why Gillette is bullish on gaming in 2024

Gillette is pushing into the gaming community with their marketing campaign 'Hit Reset with Gillette', including collaborations with gaming streamers and influencers and partnerships with Twitch and the Esports Awards.

Gillette sees gaming as a natural breeding ground for its male audience and plans to increase its spending in the gaming space in 2024. [ more ]

Digiday

With Gen Z all about the group chat now, here's how marketers are adapting

Brands need to find ways to access private online communities or build their own in order to stay relevant in cultural moments.

Gen Zers prefer two-way communication and value privacy in their online interactions. [ more ]

www.fastcompany.com

The Pop-Tarts Bowl featured the ritual sacrifice of the brand mascot. It was weird. But was it smart?

Pop-Tarts generated $12.1 million in media exposure during the Pop-Tarts Bowl.

Brand exposure was significantly more than what Kellanova paid for sponsorship, resulting in a 6:1 return on investment. [ more ]

Entrepreneur

The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.

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A unique figure has transcended cultural boundaries, capturing imaginations and hearts across the globe.

WWD

5 months ago

Temperley London Sells Majority Stake to Dubai-based Times Square Group LLC

Alice Temperley's brand has been acquired by Times Square Group LLC, marking a new chapter for the designer.

The acquisition will allow Temperley to focus on new product categories and step away from logistics and operations.

A flagship store in London dedicated to the full Temperley London experience is planned for next year. [ more ]

Bavarian Football Works

Kit Leak: New leaks on Germany's home kit for Euro 2024

The leaked home and away kits for Germany in Euro 2024 have received criticism for their departure from the country's usual branding.

The kits feature a white/grey color with black, red, and yellow accents, and the DFB's logo hidden in the design. [ more ]

GSMArena.com

Realme announces new slogan, renewed focus on young customers

Realme changes its slogan to 'Make it real' and announces a transition from an opportunity-oriented to a brand-oriented approach.

The company aims to resonate with young users and become more inclusive and expansive with long-term investment and growth. [ more ]

The-brandidentity

The Brand Identity

Motion design is becoming a key element in brand identity

Custom typefaces are increasingly used in branding projects [ more ]

Creative Bloq

6 months ago

McDonald's brings back its eyebrow raising ad for Christmas

McDonald's brings back its successful eyebrow-raising ad for Christmas without mentioning the brand or showing the logo.

The ad, directed by Edgar Wright, depicts people leaving Christmas obligations to rush to McDonald's, using the raised eyebrows as a symbol of the brand.

The campaign is a follow-up to the successful Raise Your Arches campaign and aims to spread joy during the festive period. [ more ]

www.mercurynews.com

UX design

Why is it crucial to keep your website up-to-date?

Is your website projecting a favorable brand image for your business, helping you stand out from your competitors, and converting customers?

Social Media Explorer

Social media marketing

Social Media Best Practices for IT Service Providers - Social Media Explorer

Social media is not just a platform for entertainment and communication.It is also a powerful tool for marketing, branding, and customer service.

The Drum

6 months ago