BBDO Toronto's 'Missing Matoaka' for Muskrat, VML Mexico's 'Shout' for Movistar, and Penguin Random House's 'The Unburnable Book' by Rethink were the top campaigns in 2023. [ more ]
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
Advertisers are facing challenges in measuring and optimizing campaigns across different platforms and services.
A disconnect exists between measuring performance on one platform and optimizing on another, leading to poor ad performance and less effective ROI. [ more ]
Is Argentina the First A.I. Election? The two men jostling to be the country’s next president are using artificial intelligence to create images and videos to promote themselves and attack each other. #AI
Liberal Super PAC Is Turning Its Focus Entirely Digital
Priorities USA, a liberal super PAC, will focus on digital political strategy instead of television advertisements in the 2024 election cycle.
The shift reflects changes in media consumption and the growing influence of big-money groups in shaping campaigns.
Priorities USA plans to spend $75 million on digital communications, research, and infrastructure, with a significant portion supporting President Biden's re-election and campaigns of other Democrats. [ more ]