The Trade Desk Ditches The Sandbox; An Epic Battle | AdExchanger
The Trade Desk is criticizing Chrome Privacy Sandbox and believes it will result in lower CPMs and complex technology for newcomers.
Google has been deemed to have put itself at an unfair advantage through deals that limited the use of alternative app stores and methods for in-app payments. [ more ]
Privacy Sandbox Push And Pull; Standardize RMNs? They're Practically From Different Planets | AdExchanger
The Trade Desk is strongly against Google's Chrome Privacy Sandbox and encourages advertisers and publishers to prioritize open industry ID initiatives.
The PF Media Network, operated by Planet Fitness, highlights the challenges in developing industry-wide retail media network standards. [ more ]
Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try | AdExchanger
Google's Chrome Privacy Sandbox faces opposition from industry opponents who view Google as self-serving and the sandbox solutions as inadequate.
The Privacy Sandbox does not provide one-to-one replacements for third-party cookie supported use cases, but Google is committed to pushing privacy-preserving solutions. [ more ]
Ad Tech Companies Should Test The Privacy Sandbox, Even Though It's Still 'A Train Wreck' | AdExchanger
The Chrome Privacy Sandbox is gaining significant traction with hundreds of companies actively testing the APIs, receiving feedback from ad tech industry players. [ more ]
Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns | AdExchanger
Optable has announced its early access program for Chrome Privacy Sandbox activation, allowing advertisers to target audiences for Privacy Sandbox auctions.
The availability of supply for Sandbox campaigns remains low due to limited triggers for Protected Audience auctions in Google Ad Manager (GAM). [ more ]