Google announced on Tuesday that it will push its cookie deprecation deadline for the third time - after promising it wouldn't. Google says it isn't really dragging its feet or trying to circumvent signal loss, only that industry and regulatory pressure make it impossible to move forward on the current timeline.
The CMA requested market feedback by the end of June. But the statement also attributed Google's decision partially to 'divergent feedback from the industry and developers.' When Google and the CMA solicit responses from companies that have tested the Privacy Sandbox, there is no consensus; only more hot takes.
#third-party-cookie-deprecation #google #chrome-privacy-sandbox #industry-pressure #regulatory-challenges
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