#third-party-cookie-deprecation

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Fast Company
1 week ago
Marketing

Tech trends in retail and consumer goods

Tech demand in retail/CPG remains high, driven by GenAI investments and industry events like third-party cookie deprecation. [ more ]
#chrome-privacy-sandbox
AdExchanger
1 week ago
Marketing tech

Ad Tech Companies Should Test The Privacy Sandbox, Even Though It's Still 'A Train Wreck' | AdExchanger

The Chrome Privacy Sandbox is gaining significant traction with hundreds of companies actively testing the APIs, receiving feedback from ad tech industry players. [ more ]
AdExchanger
1 month ago
Marketing tech

Google Won't Pull Cookies In 2024 | AdExchanger

Google has delayed third-party cookie deprecation on Chrome repeatedly due to industry and regulatory pressures. [ more ]
morechrome-privacy-sandbox
Digiday
3 weeks ago
Media industry

Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay

The delay in third-party cookie deprecation provides publishers with more time to develop cookie-less solutions. [ more ]
Digiday
1 month ago
Marketing

Why connectivity is critical for clean rooms to turn signal loss into signal gain

Clean room technology aids in signal gain post-third-party cookie deprecation.
Marketers are leveraging omnichannel strategies to personalize interactions and drive business outcomes. [ more ]
AdExchanger
3 months ago
Marketing tech

Qloo Snags $25 Million In Series C Funding To Unravel The Mystery Of Consumer Tastes | AdExchanger

Qloo raises $25 million in Series C funding led by AI Ventures
Qloo's AI-powered recommendation API sees increased demand due to data privacy regulations and cookie deprecation. [ more ]
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