#data-management-platform

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AdExchanger
3 weeks ago
Marketing tech

The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends | AdExchanger

First-party data crucial for publishers to win ad budgets as third-party cookies vanish. [ more ]
AdExchanger
3 months ago
Marketing tech

Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns | AdExchanger

Optable has announced its early access program for Chrome Privacy Sandbox activation, allowing advertisers to target audiences for Privacy Sandbox auctions.
The availability of supply for Sandbox campaigns remains low due to limited triggers for Protected Audience auctions in Google Ad Manager (GAM). [ more ]
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