The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends | AdExchanger
Briefly

from AdExchanger1 week ago
NY Post, with Prohaska Consulting and Permutive, leverages first-party data to enhance audience insights and build newsletter offerings.
AdExchangerhttps://www.adexchanger.com/publishers/the-ny-post-is-turning-first-party-data-into-direct-deals-with-a-little-help-from-its-friends/
Prohaska's advice led NY Post to focus on newsletter products to gather user data, increasing authenticated audience to 1-3%.
AdExchangerhttps://www.adexchanger.com/publishers/the-ny-post-is-turning-first-party-data-into-direct-deals-with-a-little-help-from-its-friends/
Read at AdExchanger
#first-party-data-strategy #data-management-platform #audience-monetization #newsletter-offerings #user-authentication
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