#high-end-market-strategy

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Marketing
fromThe Drum
3 hours ago

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
E-Commerce
fromForbes
3 days ago

How High-Net Worth Consumers Shop: 2026 Research - Forbes Vetted

High-net worth consumers prefer premium, story-driven online shopping experiences with a focus on expertise and seamless digital commerce features.
Growth hacking
fromEntrepreneur
2 days ago

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.
Deliverability
fromThedrum
1 day ago

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.
Paris food
fromBusiness Matters
2 days ago

L'Oreal banks on the 'lipstick effect' as anxious shoppers reach for affordable luxuries

L'Oréal's first-quarter sales grew 7.6%, driven by the 'lipstick effect' as consumers prioritize affordable beauty products amid economic challenges.
US Elections
fromFast Company
2 days ago

Why brands should ignore Trump's latest loyalty test

Companies should resist the pressure to forfeit legal refunds for tariffs, as it signals loyalty to the administration despite a Supreme Court ruling.
fromElite Traveler
4 days ago

The Sustainable Changemakers Making Waves in the Luxury Market

"For me, sustainability is not a layer added on top for storytelling or branding. It has to be embedded in the identity of the restaurant and in the flavor of the food itself."
Dining
Venture
fromEntrepreneur
3 days ago

Why Flying Private Is Becoming a Business Tool, Not a Luxury

Private aviation is expanding beyond the ultra-wealthy by positioning itself as a time-saving tool.
fromtherealdeal.com
3 days ago

Reignwood founder finds buyer for Beverly Hills manse at discounted ask

Chanchai Ruayrungruan, who founded Beijing-based conglomerate Reignwood Group, has been testing market appetite for 1620 Carla Ridge in Beverly Hills since 2016, when he first put it on the market with an asking price of $26 million.
LA real estate
fromInsideHook
4 days ago

Inside a Retreat Where Rolls-Royce Woos Its Super-Clients

Rolls-Royce Motor Cars' roots go back to 1904 when the well-to-do Charles Rolls teamed up with engineer Henry Royce. The manufacturer has since fallen under BMW ownership, but has resisted the lure of chasing volume production.
Skiing
#ai
Marketing tech
fromThe Drum
6 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
fromDigiday
2 months ago
Marketing tech

As AI catches on across luxury, brands play up their emotional value

Luxury brands integrate AI for efficiency while prioritizing irreplaceable emotional connection, atmosphere, and human-led experiences to sustain long-term value.
Marketing tech
fromThe Drum
6 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing
fromBusiness Matters
3 days ago

Luxury Marketing in Italy: What Has Changed and How to Communicate with a High-End Audience

The luxury market in Italy is transforming, focusing on experiences and emotional connections rather than just products.
E-Commerce
fromABC7 Los Angeles
2 days ago

The meaning behind 'dynamic pricing' and its impact to consumers

Dynamic pricing adjusts prices based on market conditions, demand, and supply, impacting both online and brick-and-mortar shopping.
Fashion & style
fromTheStreet
4 days ago

Target drops viral influencer brand under $40 to attract customers

Target's $5 billion 'New Chapter' plan aims to regain customer trust and boost sales through strategic partnerships and improved shopping experiences.
Online learning
fromEntrepreneur
1 week ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Online marketing
fromThe Drum
6 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromBusiness Matters
3 days ago

How Much Should Companies Spend on Branded Gifts?

Branded gifts enhance brand visibility and customer loyalty, but spending should balance cost and perceived value.
Silicon Valley food
fromFast Company
2 weeks ago

What splurging on $22 smoothies in this economy really represents

Consumer confidence has dropped, yet premium food sales are booming as consumers seek small indulgences amid economic anxiety.
Apple
fromComputerworld
2 weeks ago

Apple unveiled a new high-end market opportunity this week

Apple's technology reduces costs and enhances access to medical imaging tools, integrating AI capabilities for improved efficiency and accuracy.
Real estate
fromwww.housingwire.com
1 week ago

Stuart Siegel says Engel & Volkers isn't chasing growth for headlines

Engel & Volkers positions itself as a singular brand alternative amid brokerage consolidation, focusing on quality and consumer needs.
Digital life
fromEntrepreneur
2 weeks ago

4 Business Ideas That Serve the World's Wealthiest Age Group

The growing senior population presents significant opportunities in technology aimed at enhancing their quality of life and independence.
Marketing
fromDigiday
2 days ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.
Fashion & style
fromwww.theguardian.com
1 week ago

Luxury to high street jeans: can you tell the difference?

Denim fashion is thriving, with luxury and affordable brands gaining popularity, highlighting differences in quality and sustainability.
Marketing tech
fromEMARKETER
6 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
fromInsideHook
3 weeks ago

Why Are So Many Luxury Hotels Nickel-and-Diming Their Guests?

Luxury hotels are supposed to provide exceptional hospitality, yet many seem to prioritize profit over guest satisfaction, leading to feelings of exploitation during stays.
Berlin
Marketing
fromEMARKETER
3 days ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Marketing tech
fromModern Retail
6 days ago

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.
Marketing tech
fromAdExchanger
6 days ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
fromThedrum
5 days ago

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
Marketing
fromVogue
1 week ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing tech
fromThe Business of Fashion
1 week ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Marketing
fromDigiday
1 week ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
#luxury-real-estate
Real estate
fromwww.housingwire.com
1 month ago

Luxury housing's resilience: Why the top of the market is moving on a different cycle

The luxury housing market is resilient, driven by high-net-worth buyers and long-term investment strategies, diverging from broader market trends.
LA real estate
fromFortune
1 month ago

The ultrawealthy don't house hunt anymore. They subscribe | Fortune

Ultra-wealthy buyers are securing luxury homes through private developer waitlists months or years before construction begins, creating a subscription-like market for billionaires.
Growth hacking
fromEntrepreneur
1 month ago

Craft a Value Proposition That Attracts Your Ideal Customers

A value proposition is a clear statement explaining how your product solves specific customer problems and delivers measurable outcomes, focused on what ideal customers care about rather than what you think matters.
Startup companies
fromInc
1 month ago

Inside the DesignObsessed Strategy Driving Cadence's 50-Percent Repeat Sales Rate

Cadence creates premium magnetic containers and organizers that seamlessly integrate into daily life while maintaining aesthetic appeal and sustainability through meticulous industrial design.
Marketing
fromhbr.org
2 weeks ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
E-Commerce
fromRetail Brew
1 month ago

How retailers can leverage their private label marketing advantage over national brands

Private label sales reached $283 billion with growth outpacing national brands, requiring distinct marketing strategies focused on point-of-sale engagement rather than external storytelling.
Marketing
fromEntrepreneur
3 weeks ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Real estate
fromwww.housingwire.com
1 month ago

Global luxury housing markets move toward equilibrium in 2026

The composite PSI score declined slightly to 14.4 in 2026 from 15.6 in 2025, reflecting normalizing demand and a more balanced luxury real estate market with steady pricing confidence.
Science
fromPhys
1 month ago

Scent vs. brand image: What an EEG study reveals about luxury marketing

EEG analysis reveals fragrance significantly impacts consumer emotions, memory, and brand loyalty through measurable brain responses.
Marketing
fromMarTech
3 weeks ago

What the fees customers hate reveal about your pricing strategy | MarTech

Fees impact customer trust and experience, often reflecting a company's operational choices rather than fair pricing.
Cars
fromSilicon Canals
2 months ago

8 car choices that actually signal serious wealth even though they don't look expensive - Silicon Canals

Many genuinely wealthy people choose understated, practical vehicles that preserve value and avoid flashy new cars.
Food & drink
fromBusiness Insider
2 months ago

How I created a $20 million luxury ice company

Hundredweight Ice hand-cuts and engraves 300-pound blocks into premium ice, harvesting over 3 million pounds yearly and earning $3 million in 2025.
Marketing
fromFast Company
3 weeks ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Business
fromThe Mercury News
2 months ago

Even Dollar Tree is going after rich shoppers now

Dollar Tree is expanding into wealthier neighborhoods, attracting higher-income shoppers who spend more per visit and driving significant revenue and stock gains.
Cars
from24/7 Wall St.
2 months ago

America's Most Expensive Car Brand

U.S. average transaction price for light vehicles rose to $51,288 in January, reflecting high vehicle costs and reduced automaker incentives.
LA real estate
fromtherealdeal.com
1 month ago

Ultra-luxury buyers hold upper hand in LA as agents make sense of new normal

The ultra-luxury real estate market shifted from a seller's market to a buyer's market in 2025, with increased price reductions and longer listing times despite continued high-value sales.
Digital life
fromZacks
2 months ago

Pardon Our Interruption

Enable cookies and JavaScript and disable or configure script-blocking plugins to prevent automated-access protections from blocking legitimate browsing.
E-Commerce
fromDigiday
2 months ago

As AI catches on across luxury, brands play up their emotional value

Luxury brands are integrating AI across operations while prioritizing human-driven emotional experiences and atmosphere because technology alone cannot sustain long-term brand value.
fromFast Company
1 month ago

Why some brands are choosing slower, more expensive growth on purpose

"Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable."
Marketing
LA real estate
fromwww.housingwire.com
1 month ago

Next generation of luxury homebuyers ready to make their mark

HENRYs (High Earners, Not Yet Rich) prioritize homeownership as a luxury investment, with 76% already owning homes and 95% planning ownership before age 40, driven by financial discipline and long-term value orientation.
fromBusiness Matters
2 months ago

Luxury brands urged to protect margins as profits slide

Profit margins at the world's largest luxury goods companies have almost halved in just three years, prompting calls for more disciplined cost management that preserves brand equity while restoring profitability. Research from supply chain consultancy Inverto, part of Boston Consulting Group, shows that the average operating margin across the 20 biggest luxury groups has fallen from 24 per cent in 2022 to 13 per cent today.
Fashion & style
fromBusiness Matters
1 month ago

54.7% of Retail Brands now Have Their Own Product Line

Retailer-owned products not being seen as a cheap alternative anymore, but instead, a way to convey luxury and exclusivity. Price-Led Positioning is No Longer Dominating UK Supermarkets. Small UK businesses are aggressively growing, with price-led positioning becoming a dated trend. It's becoming evident that brands are no longer using their own branded products as a way to be a cheap alternative.
E-Commerce
fromElite Traveler
2 months ago

The Brands to Call for a One-of-a-kind Gift

These brands specialize in just that: pieces created by hand to your exacting designs and specifications, and never to be replicated. Maybe you're looking for top-of-the-range headphones to match your jet. Or could it be a suit for a pirate-esque get together? Or even an engraved signet ring, depicting a favored holiday destination in full color? For all of the above and more, here's who Elite Traveler recommends.
Fashion & style
E-Commerce
fromInverse
2 months ago

60 Bougie Things That Both Look Awesome & Are So Damn Useful

Affordable, artful home and fashion items combine luxury aesthetics with practical, everyday functionality.
Marketing tech
fromDigiday
2 months ago

As AI catches on across luxury, brands play up their emotional value

Luxury brands integrate AI for efficiency while preserving human-led emotional experiences and private services to sustain long-term value and customer loyalty.
fromBusiness Matters
2 months ago

LVMH results point to prolonged pressure across the luxury market, says GlobalData

Regional performance remained uneven. Asia excluding Japan saw organic sales fall 4%, underperforming the group average as consumer spending in China remained subdued amid ongoing economic headwinds. Despite this, LVMH continued to invest heavily in the region, including the opening of a ship-shaped Louis Vuitton flagship in Shanghai in June 2025 and a new Dior store in Beijing in December, both of which have begun to gain traction.
Fashion & style
fromBustle
2 months ago

55 Bougie Things That Are Actually So Useful & Genius

When it comes to your wardrobe, it can be easy to define "bougie" as a piece of clothing that looks or feels expensive - and while the items on this list check those boxes, they're also so clever, you'll wonder how you ever did without them. Scroll on to shop for chic loungewear with extra functional features; trendy and practical fits for both day and night; and accessories that solve all sorts of fashion-related dilemmas.
Fashion & style
Marketing
fromBrandingmag
1 month ago

Always Winning: Why Competition Is About Enduring Brand Relevance

Constant brand repositioning driven by anxiety weakens recognition and trust; true relevance requires anchoring changes to an unwavering core identity.
Marketing tech
fromDigiday
2 months ago

As AI catches on across luxury, brands play up their emotional value

Luxury combines AI-driven efficiency with human-led emotional experiences to preserve value, atmosphere, and customer loyalty rather than relying on scale alone.
Marketing
fromEntrepreneur
1 month ago

AI Is Taking Over Retail - But That's Why Luxury Can't Roll Over

AI integration in retail is shifting purchase decisions to the moment of discovery, requiring brands to communicate value instantly while maintaining human judgment in luxury experiences.
Fashion & style
fromBusiness Insider
2 months ago

I'm a stylist who regularly works with wealthy clients. There are 5 things I never see in their closets.

Wealthier clients shop intentionally, favoring high-quality, long-lasting staples over fast fashion and avoiding impulse purchases.
fromThe Business of Fashion
2 months ago

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.
fromwww.retaildive.com
2 months ago

Outcomes are table stakes. How brands deliver them is the advantage.

Performance has always been the foundation of commerce media because it tied spend to measurable behavior. From sponsored search to sponsored products, the category scaled by delivering outcomes that could be directly attributed to transactions. Automation, AI-driven optimization and closed-loop measurement accelerated that model and made outcomes-based buying the norm. Outcomes still matter. But as AI reduces friction and increases competition, outcomes alone no longer create separation.
Marketing tech
Marketing
fromThe Drum
2 months ago

A guide to marketing to high-net-worth individuals

Targeting HNWIs and UHNWIs requires bespoke digital marketing strategies that leverage their heavy online use, early tech adoption, and measurable CRM-driven ROI.
fromFast Company
2 months ago

How discounting hurts long-term loyalty and profits

Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
Marketing
fromwww.marketingdive.com
2 months ago

Maintaining brand relevancy: Here's what the numbers say

Social media activity and consumer trust jointly determine brand relevancy; brands with stronger trust can better weather controversy and gain momentum.
Marketing
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Merchandise as a media channel how brands use products to influence buyer behaviour - London Business News | Londonlovesbusiness.com

Strategically used B2B merchandise functions as an owned media channel, sustaining brand visibility, credibility, and influence throughout long, multi-stakeholder purchasing cycles.
Marketing
fromDaily Coffee News by Roast Magazine
1 month ago

'If You Don't Like Dark Roast, This Isn't the Coffee for You': How Exclusionary Ads Can Win Over the Right Customers

Dissuasive framing—explicitly stating who a product isn't for—drives greater engagement and appeal among target customers than traditional persuasive messaging.
fromFast Company
2 months ago

5 ways to build a brand consumers find irresistible

This year has been volatile for brands. With tariffs taking effect, the job market slowing, and consumer spending barely keeping pace with inflation, it's no surprise that ad spend has slowed in tandem. Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly new campaign or commit to a new brand identity, while others will default to slashing their budgets altogether.
Marketing
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