#openx

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fromExchangewire
1 week ago

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation

Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.
Marketing tech
Marketing tech
fromExchangewire
2 weeks ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
#in-game-advertising
fromThedrum
4 weeks ago
Marketing tech

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

fromThedrum
4 weeks ago
Marketing tech

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Marketing tech
fromThedrum
4 weeks ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
4 weeks ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromExchangewire
2 months ago

OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown

Natalie Fisher-Brown appointed OpenX regional vice president, EMEA buyer development to lead buy-side sales, strengthen strategic markets, and drive long-term partner growth.
#john-gentry
fromDigiday
3 months ago
Tech industry

'JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity'

fromDigiday
3 months ago
Tech industry

'JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity'

#google
fromAdExchanger
8 months ago
US politics

'It's Never Too Late': OpenX CEO John Gentry On Suing Google For Crushing Competitors | AdExchanger

fromExchangewire
8 months ago
Digital life

Digest: OpenX Accuses Google of Ad Auction Bias in Lawsuit; Perplexity Accused of Ignoring AI Scraping Blocks; Only One Third of Brits Consume News Brands

fromAdExchanger
8 months ago
US politics

'It's Never Too Late': OpenX CEO John Gentry On Suing Google For Crushing Competitors | AdExchanger

fromExchangewire
8 months ago
Digital life

Digest: OpenX Accuses Google of Ad Auction Bias in Lawsuit; Perplexity Accused of Ignoring AI Scraping Blocks; Only One Third of Brits Consume News Brands

#antitrust
fromDigiday
8 months ago
Digital life

'You can nullify the effects of what looks like change': OpenX CEO John Gentry on its legal quarrel with Google

fromAol
8 months ago
Digital life

Adtech company OpenX sues Google, accusing it of anticompetitive tactics that 'crippled' its growth

fromDigiday
8 months ago
Digital life

'You can nullify the effects of what looks like change': OpenX CEO John Gentry on its legal quarrel with Google

fromAol
8 months ago
Digital life

Adtech company OpenX sues Google, accusing it of anticompetitive tactics that 'crippled' its growth

Marketing tech
fromExchangewire
11 months ago

The Future of Curation is AI: Results by OpenX Improved Cost Per Acquisition in Ad Campaigns by 11x

OpenX launched Results by OpenX™, leveraging AI to enhance supply-side targeting and improve ad performance without compromising inventory quality.
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