#premium-publishers

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Marketing Dive
2 weeks ago
Marketing

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events. [ more ]
AdExchanger
3 weeks ago
Marketing tech

MFA Sites Aren't Going Anywhere Until There Are Incentives To End Them | AdExchanger

MFA sites thrive due to monetization benefits for ad tech ecosystem, despite being misleading and fraudulent. [ more ]
Adweek
3 months ago
Marketing tech

Exclusive: The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center

The Trade Desk has introduced a new product called SP500+ that allows buyers to target a group of premium publishers.
DSPs like The Trade Desk have historically focused more on finding the perfect audience, but as cookies deprecate, the focus is shifting towards the media environment. [ more ]
Axios
6 months ago
Online marketing

Media jobs slashed amid soft ad market

Media companies are cutting their workforces due to volatility in the ad market.
Government subsidies are no longer available to small businesses.
Nearly 20,000 jobs have been eliminated in the media industry this year. [ more ]
Axios
6 months ago
Online marketing

Media jobs slashed amid soft ad market

Media companies are cutting their workforces due to volatility in the ad market.
Government subsidies are no longer available to small businesses.
Nearly 20,000 jobs have been eliminated in the media industry this year. [ more ]
Axios
6 months ago
Online marketing

Media jobs slashed amid soft ad market

Media companies are cutting their workforces due to volatility in the ad market.
Government subsidies are no longer available to small businesses.
Nearly 20,000 jobs have been eliminated in the media industry this year. [ more ]
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