#rtb-fabric

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#ad-tech #real-time-bidding #aws #low-latency-cloud-infrastructure
Tech industry
fromDigiday
6 days ago

AWS' RTB Fabric marks a new front in the battle between Amazon and Google

Amazon is using AWS and RTB Fabric to lower barriers for real-time bidding, expand ad tech infrastructure, and directly challenge Google Cloud in ad operations.
Marketing tech
fromAdExchanger
1 week ago

AWS Launches A Cloud Infrastructure Service For Ad Tech | AdExchanger

AWS launched RTB Fabric to provide lower-latency, lower-cost cloud infrastructure and streamlined integrations for real-time bidding and ad tech data transfer.
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