The article emphasizes that AI should be seen as an evolution in business practices, particularly in the mortgage sector. It highlights that while AI can make existing tools more efficient, its effectiveness is predicated on prior effective use of those tools. With the rise of digital-first companies, consumers now expect a seamless, tech-savvy experience in their transactions. The article argues that without adapting to these expectations, businesses risk losing relevance, especially if they fail to integrate both personal service and digital convenience into their mortgage processes.
AI is enhancing existing tools, making them smarter and more efficient, but it won't fix a lack of effective tool usage. It's an evolution, not a revolution.
Today's mortgage borrowers expect a seamless digital experience while maintaining the human element, mirroring the convenience they experience in other life aspects.
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