As AI chatbots like ChatGPT become more prevalent, their usage has soared over the past two years, with an impressive 80.92% year-over-year growth. However, they still lag significantly behind traditional search engines, which continue to capture a staggering 34 times more visits. Though chatbots represent only about 3% of search engine traffic, this indicates a budding shift in how users seek information. Educational and professional users are increasingly turning to chatbots like ChatGPT and Grok for quicker answers, suggesting that traditional search methods may face increased competition in the foreseeable future.
For a lot of people, Google is the internet. It's been the first stop for almost everything online for over two decades.
A study from OneLittleWeb looked at 24 months of traffic data and found that chatbot usage is way up, with year-over-year growth of 80.92 percent.
While chatbot traffic only made up about 3 percent of search engine visits last year, the shift in how people are finding information is clearly underway.
Students and professionals are already leaning into chatbots for answers, which could steadily chip away at traditional search.
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