Cutting through the hype: Generative AI adoption in B2B | MarTech
Briefly

62% of companies face talent and skills gap with AI, 47% struggle to invest, and 42% are confused about responsible deployment.
Only 11% of enterprise organizations have deployed AI solutions, despite over 90% considering AI strategies.
85% of sales professionals lack formal training in using AI, despite recognizing its positive impact on sales performance.
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