"Now, Honig is bringing her innovation-first mindset to Samsung in the newly created role that puts her at the helm of the tech giant's customer experience and AI transformation. Her remit? Help customers understand how they can use AI more day-to-day. "I believe we are going through the most exciting phases of change in our history," she adds. "The AI revolution is one of the most important technological shifts we'll experience in our lifetime.""
"The executive's journey began growing up in Toronto, where her engineer father would take her to his aircraft-building workplace. That early experience kickstarted her lifelong passion for "industries that are constantly evolving and using technology to push the boundaries," she tells Fortune. She's since had a career spanning nearly three decades, moved from Canada to Seattle, and then to London, while working for some of the world's biggest brands, including Nike, Starbucks, Amazon, Marks & Spencer, Diageo, and more."
Deborah Honig serves as Samsung's first chief customer officer for the U.K. and Ireland, overseeing customer experience and AI transformation. She grew up in Toronto, inspired by her engineer father and early exposure to aircraft-building, which sparked a passion for technology-driven industries. Her career spans nearly three decades with roles at Nike, Starbucks, Amazon, Marks & Spencer, and Diageo, and relocations from Canada to Seattle and London. She led the rollout of WiFi across Starbucks branches in North America and helped launch Amazon Fresh. Off duty she balances childcare, family time, and periodic retreats to a cabin to unplug.
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