Starbucks CEO says it's making progress on turnaround. Sales are still falling
Briefly

Starbucks' second-quarter earnings report revealed slightly lower than expected results, with global comparable sales declining 1% and net revenue at $8.8 billion. CEO Brian Niccol expressed optimism about progress despite the shortfall, emphasizing the company's 'Back to Starbucks' plan designed for operational efficiency and enhanced customer experience. Changes initiated under Niccol's leadership aim to foster a welcoming environment and streamline service, including physical upgrades to stores and new algorithms to improve order fulfillment. Though progress is underway, analysts' expectations were not met, leading to a decline in share prices in after-hours trading.
Our financial results don't yet reflect our progress, but we have real momentum with our 'Back to Starbucks' plan.
Many of the shifts that the chain has made so far are meant to make Starbucks cafés more friendly and comfortable for customers.
Read at Business Insider
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