"Email marketing is the practice of sending messages directly to a list of people who opted in to hear from you. It covers everything from weekly newsletters to automated welcome sequences to promotional offers."
"You own the list. A social media following can disappear overnight if a platform changes its algorithm or goes away entirely. Your email list is yours."
"Email generates $36 for every $1 spent. Higher than paid search, display advertising, and social media combined."
"Those aren't reasons to try email marketing. They're reasons to treat it as a core business function."
Email marketing provides small businesses with a direct communication channel that they own, unaffected by algorithms. It is vital for strategy, with 79% of small businesses recognizing its importance. However, only 60% find their strategies effective. The guide covers essential aspects such as building an email list, writing engaging emails, automating sequences, and measuring success. Email marketing offers unmatched benefits, including direct audience reach and a high return on investment, generating $36 for every $1 spent, making it a core business function.
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