Instagram has introduced a new Creator Marketplace, providing a comprehensive 26-page guide for marketers. The guide facilitates quick setup, requiring just a business account and access to Meta's business suite. Initially tested in July 2022 on an invite-only basis, the marketplace is now open for all brands to discover and connect with creators for partnership ads. Meta aims to enhance collaboration between brands and creators, remaining competitive with TikTok's established marketplace. Insights from media directors suggest the platform could become a primary tool for influencer discovery and outreach.
Instagram's Creator Marketplace aims to streamline collaboration between brands and creators, enhancing how they connect for partnership ads. It provides marketers a guide to easily access and engage with creators.
Meta's new Creator Marketplace is designed to facilitate influencer discovery and collaboration, aligning Instagram with competitors like TikTok that have established similar platforms. This feature emphasizes the importance of creators.
Chris Matheson mentions that Meta's Creator Marketplace could evolve into a primary tool for influencer outreach, highlighting its potential in the digital marketing landscape and its competition with existing UGC sourcing platforms.
Steven Lammertink notes that while TikTok's Creator Marketplace is currently more developed, Meta is progressing and working towards enhancing the features of Instagram's Creator Marketplace.
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