Entrepreneurs often find it difficult to expand their customer base, particularly on social media, due to algorithmic challenges. Lena Imamura, who runs a neon light business, highlights essential strategies for success in turning passion into profit. Key considerations include understanding the target audience and leveraging social media for authentic engagement. Alongside these strategies, challenges like high rent, recruiting talent, and material costs continue to pose significant hurdles for business owners seeking growth and sustainability.
Lena Imamura emphasizes that growing a customer base on social media can feel daunting, with entrepreneurs often contending against algorithms for visibility and engagement.
The journey of turning passion into a profitable venture involves not only marketing strategies but also navigating challenges such as high rent, talent recruitment, and material expenses.
Imamura shares that effective strategies include understanding your target audience and utilizing social media platforms to engage potential customers more authentically.
While pursuing success, Imamura candidly discusses the ongoing obstacles faced, which include managing operational costs while trying to scale her neon light business.
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