O2 and Uniqlo exemplified successful rebrands in the early 2000s, adapting to new tech, climate crisis, and market changes, emphasizing ownable identities.
O2's evolution from BTCellnet to a modern, strong brand with strategic partnerships like Arsenal FC showcased effective rebranding strategies and extensions fit for the digital era.
#branded-evolution #rebranding-strategies #digital-transformation #market-adaptation #strategic-partnerships
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