Soho Parish's branding centers on a unique logomark that reflects the school's architectural silhouette and its vibrant community relationships, including collaborations with local arts and sports venues. Student involvement in workshops shaped the logo's design, while an extensive icon set and interactive tools enhance personalization of the brand. The typography and colors chosen embody the school's historical context while ensuring modernity, featuring a balanced combination of navy blue and bright yellow to inspire warmth, optimism, and visibility in digital and print media.
Taking centre stage in the brand is Soho Parish's distinctive, logomark. Inhabiting the school's silhouette, its architectural form reflects the physicality of its environment whilst also acting as a vehicle for illustration, depicting the school's unique offering.
The school has some amazing relationships with its neighbours, from music lessons at legendary jazz club Ronnie Scott's and taking part in sports day in the Regent's Park, or, indeed, having art class at the National Gallery.
We also created an extensive icon set that could be used more widely across the brand, alongside an interactive, generative tool, where staff and pupils could create their own custom logo.
The wordmark is set in a more contemporary approach that should future-proof the identity for the years ahead, paired with a compressed, more subdued, yet equally flourishing italicised serif.
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