Lauryn Bosstick advocates for a reverse approach to entrepreneurship: building an audience before developing a product. She has achieved success through her platform, The Skinny Confidential, and emphasizes that having a loyal audience mitigates risk. This way, entrepreneurs can directly understand their audience's desires and needs, shaping product development accordingly. Bosstick stresses the importance of having a strong point of view, as it distinguishes brands in a noisy market and resonates with consumers seeking relatable identities.
"My audience is invested in the development of the product, so by the time that it's launched, they feel like they've been a part of every step of the way."
"When you launch a product without an audience, you have no idea who (if anyone) truly wants what you have. But when you develop your audience first, you can learn exactly what they want - and then serve them."
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