In the franchise sector, there's a disconnect between broad-reach influencers and geographically limited marketing. Employ internal influencers for hyper-local campaigns.
Market growth projection to $24 billion by 2024, 85% of marketers perceive influencer marketing as effective, with a quarter planning to allocate over 40% of budget to such campaigns.
#influencer-marketing #franchise-marketing #hyper-local-campaigns #digital-advertising #marketing-strategies
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