Hurst sold 20,000 plants in three years on Instagram before launching in 2020 on TikTok, where he sold 57,000 plants in 2023.
He now relies solely on TikTok for income, engaging with a 186,000-person following through plant care content and e-commerce sales.
TikTok's unique algorithm helps creators like Hurst grow by showing videos based on user interactions, sparking conversations and business success.
Small businesses value TikTok for its informal approach, requiring creativity over production budgets to showcase products effectively.
#tiktok-algorithm #influencer-marketing #e-commerce #small-business-success #social-media-regulation
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