With over 40.7 million social media users in the UK aged 18 and over - equalling 80% of the total adult population - social media is a force to be reckoned with.
The data unveils the use, appeal, and importance of different social media platforms in the UK, addressing the debate on whether these platforms unite or isolate consumers.
The analysis also delves into the extent of social media usage by marketers for business and their perception of its value as a marketing tool.
The research draws from various tools and services like Profiles, BrandIndex, and Marketing Decision-Makers Omnibus, supplemented by insights from custom research experts.
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