Indeed, a TikTok commissioned report published last November showed that TikTok users are significantly more likely to both discover and share new music content in the app, while also find new artists via TikTok clips.
TikTok says that it will now work with U.M.G. on new monetization opportunities by 'utilizing TikTok's growing e-commerce capabilities'. TikTok also recently established a new in-stream ticket sales process, in partnership with Ticketmaster, while it's still developing its in-app shopping push, which it hopes to build into a key revenue stream.
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