"We know with a high degree of confidence these budgets will come from search somewhere, we've had people say that on a customer advisory bureau. So the best place to start is with your mature Google Ads campaigns."
"It's about scaling [ChatGPT ads] for them. The product has almost certainly been shaped by what Adthena is hearing from clients already testing ads inside the chatbot."
"We want to get all of the advertisers ready so their campaigns can go straight in. The hypothesis is, Google Ads has Adwords editor, where you work."
Adthena has launched the ChatGPT AdBridge tool to assist advertisers in transitioning from Google Ads to ChatGPT campaigns. This tool analyzes existing Google Ads accounts, generating keyword lists and identifying competitive insights. It aims to prepare advertisers for the anticipated shift in ad budgets from search to ChatGPT. Adthena is also developing an AI assistant named Arlo to help advertisers compare performance between ChatGPT and search ads. The initiative is driven by feedback from enterprise brands currently testing the tool.
Read at Digiday
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