""Every AI has an opinion of your brand today," said David Roth, emphasizing that this perception increasingly influences purchasing decisions."
"Seventeen percent of shoppers now start product searches with tools such as ChatGPT or Claude, bypassing Google altogether, according to WPP's data."
"AI-driven discovery could account for an estimated $750 billion in retail revenue by 2028, highlighting the rapid shift in consumer behavior."
"AI has effectively become independent arbiters of brand reputation, reshaping marketing effectiveness and investment priorities for brands."
Artificial intelligence is a dominant theme at the World Retail Congress, highlighting its role in transforming the retail industry. Executives view AI as both a growth opportunity and a disruptive force, altering how consumers interact with brands. The technology is reshaping the customer journey and influencing brand perception, compelling retailers to rethink marketing and customer acquisition strategies. Notably, 17% of shoppers now initiate product searches using AI tools, with this figure rising to 47% among Gen-Z consumers, indicating a significant shift in consumer behavior and potential revenue impact.
#artificial-intelligence #retail-industry #consumer-behavior #brand-perception #marketing-strategies
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