"A couple of other shareholders and I were lobbying the board to say there's more here. And that was the bet that they ultimately put on me."
"One of the more obvious trends was the intensifying push for data. Every agency demanded more data, holding companies were buying identity solutions and media companies were investing in their own first-party data."
DatafuelX, founded in 2021, focuses on optimizing the value of TV and digital media through predictive analytics. The company has traditional broadcasting roots, serving clients like Hallmark and Fox. Recently, Dan Aversano was rehired as CEO to lead growth in connected TV. Aversano previously established an advanced advertising business at TelevisaUnivision and has extensive experience in analytics strategy. Despite considering a sale, Aversano and shareholders believe in the company's growth potential due to its technology and analytics capabilities.
Read at AdExchanger
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