Traditional industries are undergoing a digital transformation, bridging generations to adapt to shifting landscapes. Companies are now confronted with the challenge of authentically communicating in digital spaces like TikTok, where younger audiences dominate. With a majority of complex purchasing decisions now made by millennials and Gen Z, traditional businesses must evolve by understanding and addressing this demographic while still respecting their older customers. Evertrak serves as a notable example, successfully integrating modern marketing strategies in the railroad sector, historically known for its long-standing traditions.
The million-dollar question for traditional industries isn't, "Should we be on TikTok?" It's "How do we sound like ourselves on TikTok without coming across as the corporate equivalent of a dad trying to use slang?"
Companies that wait until their buyer base has completely changed before adapting their marketing approach will struggle with an audience that's already formed strong brand affiliations.
#digital-transformation #traditional-industries #marketing-strategies #generational-collaboration #b2b-marketing
Collection
[
|
...
]