Paapi, an innovative ad measurement platform, has raised £420,000 in a pre-seed funding round, led by SFC Capital. The platform aims to resolve issues in advertising by providing brands with a transparent view of cross-channel advertising return on investment (ROI). Utilizing user-level tracking and AI modeling, Paapi helps marketers identify effective strategies and optimize performance. Initial traction includes collaborations with direct-to-consumer brands, showcasing the platform's potential to replace outdated attribution tools. The leadership expresses a commitment to building trust and precision in ad measurement, addressing privacy concerns effectively.
Paapi is solving a real and growing problem.
This investment enables us to drive greater precision measurement and enhanced modelling.
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