Snapchat's parent company Snap reported a rise in monthly active users to 900 million in Q1 2025. However, the company refrained from providing formal financial guidance for Q2 due to uncertainties regarding macroeconomic conditions and their impact on advertising demand. Despite achieving 9% growth in daily active users, Snap acknowledged difficulties in the current quarter and updated its cost structure guidance per user. The company remains optimistic about its long-term future because of advancements made in its ad platform and diversification of revenue sources.
"Given the uncertainty with respect to how macro economic conditions may evolve in the months ahead, and how this may impact advertising demand more broadly, we do not intend to share formal financial guidance for Q2."
"We remain optimistic about the long-term prospects for our business... We have built a strong balance sheet with the financial flexibility necessary to maintain strategic focus through volatile macro conditions."
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