"As market conditions become even more unpredictable, the instinct for many businesses is to pull budgets back, especially for marketing- "59% of CMOs believe they have insufficient funds to deliver on their 2025 agendas." For marketing leaders, this means pausing campaigns, postponing investments in innovation and the martech stack or returning to "tried-and-true" strategies versus new creative and targeting. Staying the course can feel like the safest business move, but the cost of inaction has never been higher."
"When there's uncertainty in the economy, consumer expectations of how brands engage with them don't lessen. Consumers expect brands to know them and anticipate what they will like or value next, not just broadly, but personally. They expect relevance, real-time responsiveness and a seamless experience across every channel, not the dreaded "one-size-fits-all" brand communications. In fact, nearly 40% of U.S. consumers expect a personalized online shopping experience, including tailored interactions, product recommendations and marketing that reflects their individual preferences and behaviors."
Market uncertainty tempts businesses to cut budgets, particularly in marketing, with 59% of CMOs reporting insufficient funds to deliver 2025 agendas. Marketing leaders may pause campaigns, postpone investments in innovation and martech, or revert to tried-and-true strategies instead of new creative and targeting. Standing still can be the riskiest marketing strategy because consumer expectations remain high: consumers expect brands to know them, anticipate preferences, and deliver relevance, real-time responsiveness and seamless omnichannel experiences. Nearly 40% of U.S. consumers expect personalized online shopping experiences with tailored interactions, product recommendations and marketing aligned to individual preferences and behaviors. Rapid shifts in preferences make personalization harder but more essential.
Read at Forbes
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