Amazon Prime Video has significantly increased its ad load from its initial offering, now presenting 4 to 6 minutes of ads per hour, according to Adweek. This marks a notable change since the platform first introduced ads in January of the previous year. The trend of increasing advertisements is seen across various streaming platforms, which also implement measures like password sharing restrictions. For those seeking an ad-free experience, an additional fee of $3 per month can apply, but many consumers are nostalgic for the ad-free era that once defined streaming services.
"Prime Video ad load has gradually increased to four to six minutes per hour," an Amazon representative told an ad buyer, according to Adweek.
That's a double whammy of ad inconvenience. Netflix? Ads and password sharing crackdown. Hulu or pretty much anywhere else? Ditto.
For Amazon, that means an extra $3 per month. Streamers, of course, have rebranded the ad-supported tiers as cheaper options.
Unfortunately for consumers, it appears the ads will only become more and more frequent.
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