Tina Cartwright, a parenting creator, has faced significant challenges as brand partners have paused or pulled campaign spending due to budget constraints stemming from tariffs imposed by the Trump administration. Cartwright's typical high-traffic campaign around Mother's Day is impacted as timelines shift to summer months. To adapt, some brands are proposing shorter-term partnerships or pressing pause on deals entirely until they gain more confidence in their financial outlook.
Cartwright mentioned that brands are moving to shorter-term partnerships as a strategy to cope with economic uncertainty and new tariffs impacting their budgets.
In light of tightening budgets due to tariffs, creators like Cartwright reported significant changes in brand partnerships, including shifting timelines for campaigns.
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