""It's the most organic way to blow up on social media right now," he says, redefining the word organic. Thanks to the rise of algorithmic feeds, clipping has morphed into the creator economy's version of wheatpasting."
"Last year, iHeartMedia tapped Overlap, an AI video-clipping company, to take its library and blanket social media with clips from its hosts."
"Zach Justice, a popular podcaster, says clippers' gut instincts are often helpful for virality. "They're digital hunters. They're good at their skill set.""
Evan Stanfield, a 20-year-old dropout, founded Clipping Culture, a marketing agency that specializes in creating shortform videos for social media. He employs freelancers to produce these clips, which are essential for gaining traction on platforms like TikTok and Instagram. The rise of AI technology is changing the landscape, with companies like iHeartMedia using AI to automate video clipping. While some creators embrace AI tools, others, like podcaster Zach Justice, value the human touch that skilled editors bring to the process for achieving virality.
Read at The Hollywood Reporter
Unable to calculate read time
Collection
[
|
...
]