Meta's algorithms now emphasize AI-powered content ranking, focusing on organic reach by promoting unconnected content. The introduction of Llama 3 features enhances content creation for users, while TikTok improves search functionality by auto-indexing captions and on-screen text. A new 'Search Insights' dashboard aims to boost business accounts, integrating with Google search results. Marketers must adapt their strategies, focusing on quick engagement to enhance visibility on these platforms.
Meta's AI is prioritizing 'unconnected' content across Facebook and Instagram, integrating Llama 3 features to assist creators. New posts must drive immediate engagement to avoid being buried.
TikTok is enhancing its search capabilities with advanced SEO tools that auto-index video content details, establishing itself as a hybrid social/search platform.
Collection
[
|
...
]