""Year one, people laughed at us," Raina Penchansky, the partner, co-founder and CEO of DBA told me last night."
""I sort of fell into it," Newman told me."
""I used to walk around Manhattan with a backpack full of curling irons to earn $30 a blow dry for 10 girls a day," Newman said. "With social media, you keep posting, let all the creativity flow and the opportunities that are fit for you can come back at you.""
Digital Brand Architects launched in 2010 as an influencer management shop and initially faced skepticism. The agency now represents major creators across platforms and celebrated a 15th anniversary with top talent. An acquisition by UTA in 2019 provided resources to expand creator opportunities into touring, publishing, film, and television. Representation has proven transformative for creators, exemplified by Matt Newman, a hairstylist who grew large followings during the COVID-19 pandemic, switched teams after missed opportunities, and secured a partnership within six months while developing a disruptive industry idea.
Read at TheWrap
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