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fromThe Drum
1 hour ago

To elevate the B2B customer experience, partner with a content agency

Time and time again, we hear that modern B2B buyers have quickly adapted to online buying habits that emerged during the pandemic. You don't have to search far to find an article that references the increased number of touchpoints in a B2B sale . B uyers are self-directing their experiences throughout the customer journey and are confident they can engage with sales teams when they are ready.
Marketing
Social media marketing
fromTheWrap
4 months ago

Creatorverse: Creator Talent Agencies, Once Mocked, Are Now the Future

Professional influencer agencies like Digital Brand Architects transform creator careers by securing major partnerships, enabling expansion across media, and unlocking business and brand opportunities.
fromAdExchanger
4 months ago

Digital Agency Incubeta Acquires AI Consultancy RocketSource | AdExchanger

Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital agency Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics. The price of the deal was not disclosed. The traditional agency business model is falling apart, according to Alex Langshur, CEO of Incubeta in the Americas, because its cost structure is being "obliterated" by AI.
Artificial intelligence
E-Commerce
fromThe Business of Fashion
7 months ago

Bold Management Acquires Influencer Agency The Digital Prototype

Bold Management acquires majority stake in The Digital Prototype to enhance its presence in France.
The acquisition is part of a broader industry trend of agency consolidation.
Social media marketing
fromAdweek
8 months ago

Movement Strategy Acquires Newfangled Studios to Create a Social Marketing Powerhouse

Movement Strategy has acquired Newfangled Studios, marking a significant shift in their competitive landscape.
The acquisition aims to enhance capabilities in producing high-quality social media content.
Media industry
fromWWD
9 months ago

'Brand Therapist' Agency Dogma Unveils Plans for Expansion Via Insights Arm, Acquisitions

Dogma aims to innovate in marketing through acquisitions and a new insights arm, moving away from traditional briefing methods.
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