This App Helps You Save on Products You Already Love

"TYB (short for "Try Your Best") is a platform that hosts brand "communities" in which members are invited to participate in polls, challenges, and other activities in exchange for "coins" that can be redeemed for monetary discounts, exclusive merchandise, early access to products, event invites, and more."

"The Gen Z-er taps Saie, one of her beauty go-tos. This community, which has more than 160,000 members, makes her feel like an insider with a brand she already loves. She sees that she's accumulated enough coins to knock a few dollars off that lip liner, and suddenly it feels like an easy yes. She adds the item to her cart within the app, checks out, and goes about her day."

"For years, traditional loyalty programs had a familiar formula: You spent money, accrued points, and redeemed those points for discounts. At a time when consumers encountered brands primarily through brick-and-mortar stores, websites, email inboxes, and text threads, this was enough. But in today's short-attention-span economy, the landscape of building loyalty-and, by extension, gaining long-term customers-feels more complex."

"Each day American consumers are under the influence of a dizzying array of shopping content across platforms, including creators' recommendations on TikTok Shop, a major driver of social commerce; live-shopping apps such as the fast-growing U.S.-based startup Whatnot; and sprawling affiliate programs run by retai"

TYB hosts brand communities where members participate in polls, challenges, and other activities to earn coins. Coins can be redeemed for monetary discounts, exclusive merchandise, early access to products, and event invitations. A user can engage with a beauty brand community, feel like an insider, earn enough coins to reduce the price of a desired item, and complete purchase within the app. This activity-based shopping and brand interaction reflects a shift from traditional point-based loyalty programs. It also responds to a competitive environment shaped by social commerce, live-shopping platforms, and affiliate-driven recommendations across multiple channels.

Read at Good Housekeeping