TikTok continues to prioritize its future amid uncertainty regarding its U.S. status by focusing on refining its advertising tools. At Cannes Lions, discussions highlighted the evolution of its Smart+ AI-campaign tool, which is set to enhance marketers' control over ad bidding, targeting, and creative processes. Recent updates, including a goal-based bidding feature and improved audience targeting capabilities, show TikTok's commitment to providing scalable ad solutions. An audience suggestion tool is also in beta, aiming to fine-tune target audience matching for advertisers.
TikTok aims to enhance its Smart+ AI tool, offering marketers improved control over ad bidding and targeting for better performance and scalability.
The new features in Smart+ include goal-based bidding and refined audience targeting, emphasizing TikTok's dedication to evolving its advertising solutions.
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