The article discusses the paradox entrepreneurs face when their personal brand, which fosters business growth, hampers their ability to sell. When founders are the face of their brand, potential buyers may hesitate to make a purchase, as the business appears too reliant on the founder. However, building a personal brand remains vital for growth, and founders can ensure sellability by gradually integrating their teams and systems to maintain consistency for clients, thereby preparing the business for a future sale.
When your face is the brand, your audience, clients, and revenue may feel tied to you, which can complicate selling your business.
If you have a strong personal brand, clients may think they're buying you, but they're really buying the results that come through you.
To sell your business, you'll need to strategically remove yourself from the brand while integrating your team to ensure clients feel comfortable.
Clients want consistency, not celebrity; featuring your team early on helps them adapt when you step back.
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