#ad-auctions

[ follow ]
#google #amazon #openads #universal-transaction-ids #publishers-vs-buyers #ftc-investigation
Marketing tech
fromDigiday
2 weeks ago

With OpenAds, The Trade Desk is rewriting what it means to be 'buy-side'

The Trade Desk is pushing auction changes, promoting OpenAds and universal transaction IDs to boost marketplace transparency and support publishers against walled gardens.
Marketing tech
fromSearch Engine Roundtable
1 month ago

Federal Trade Commission Investigating Google Over Ad Pricing & Terms On Websites

The FTC is investigating Google and Amazon for potentially misleading advertisers by not properly disclosing ad terms, pricing, and auction practices.
US politics
fromwww.mercurynews.com
1 month ago

Amazon, Google probed by FTC over search advertising practices

The FTC is probing whether Amazon and Google misled advertisers by failing to fully disclose ad terms, pricing, and reserve pricing practices in real-time ad auctions.
[ Load more ]