#ad-buying

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Marketing
fromAdExchanger
3 weeks ago

Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions | AdExchanger

Curated deals have become standard yet lack clear definitions or measurable added value, leading to confusion and inefficiency.
Marketing tech
fromAdExchanger
10 months ago

Talking Advanced Audiences With NBCU's Alison Levin | AdExchanger

TV advertising is shifting from demo-based to advanced audience-based targeting, enhancing campaign effectiveness and optimization.
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