#ad-context-protocol

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#programmatic-advertising
fromDigiday
3 months ago
Marketing tech

News Corp-owned U.K. tabloid The Sun is building an AI agent for its programmatic business

fromDigiday
3 months ago
Marketing tech

News Corp-owned U.K. tabloid The Sun is building an AI agent for its programmatic business

more#programmatic-advertising
Marketing tech
fromAdExchanger
5 days ago

The AdCP Hype Problem: Standardized Workflows Don't Equal Better Outcomes

AdCP standardizes model-to-ad-system actions to scale automation but cannot improve flawed strategy or audience logic; AI agents are not yet ready to run advertising.
Artificial intelligence
fromDigiday
2 months ago

The 'hot dog vs. sandwich' problem in AI advertising

Ad Context Protocol (AdCP) creates a standardized language and guardrails for AI agents operating in programmatic advertising to ensure safer, transparent decision-making.
Marketing tech
fromExchangewire
3 months ago

What the Ad Tech Industry Makes of the AdCP Agentic AI Standard

Ad Context Protocol standardises agent-to-agent and agent-to-platform communication to unify ad tech, streamline integrations, and enable automated campaign planning and optimisation.
Marketing tech
fromExchangewire
3 months ago

Can You Vibe Target in the Outcomes Era?

Agentic advertising uses AI-driven vibe targeting and Ad Context Protocol to enable conversational audience specification and automated ad trading alongside outcomes-based measurement.
fromAdExchanger
3 months ago

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand | AdExchanger

With the protocols that AdCP has in mind, an advertiser might be able to begin an agentic campaign with the prompt like, "I want to find women who are interested in rock climbing in the UK," Coghlan told reporters. That request would go to publisher and platform agents (the agents of sales agents), which could respond with the types of inventory packages and audiences that fit the bill.
Marketing tech
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