What the Ad Tech Industry Makes of the AdCP Agentic AI Standard
Ad Context Protocol standardises agent-to-agent and agent-to-platform communication to unify ad tech, streamline integrations, and enable automated campaign planning and optimisation.
The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand | AdExchanger
The Ad Context Protocol consortium aims to standardize communication protocols so AI advertising agents can negotiate, plan, and execute media campaigns collaboratively.