Agentic advertising uses AI-driven vibe targeting and Ad Context Protocol to enable conversational audience specification and automated ad trading alongside outcomes-based measurement.
Overheard at Prebid Summit: 'Way too often, there's a delta between what people do, and what they say they will do'
Prebid Summit centered on AI-driven disruption, antitrust fears, and industry initiatives to redefine supply-side platforms while defending open-internet competition.