#iab-tech-lab

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fromDigiday
2 weeks ago

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping

The IAB Tech Lab is creating a framework for publishers to manage compensation for LLM crawling.
Marketing tech
fromAdweek
1 month ago

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.
Marketing tech
fromDigiday
1 month ago

IAB Tech Lab unveils plans to bolster publisher monetization in the AI era

IAB Tech Lab announced initiatives to address challenges in digital advertising related to AI and improve overall content governance.
fromThe Drum
2 months ago

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

If an LLM is crawling a publisher and repurposing that content for its chatbots and there's no business agreement in place... then that's theft.
Marketing tech
fromDigiday
4 months ago

WTF is IAB Tech Lab's Ad Creative ID Framework?

The Ad Creative ID Framework (ACIF) aims to solve the repetitive ad frequency issue in streaming advertisements by providing unique identifiers for better tracking.
Media industry
fromRAIN News
7 months ago

RAIN Notes: November 27

"Securing IAB Tech Lab certification demonstrates our ongoing commitment to trust, transparency, and consistency in podcast advertising measurement," said Jim Ballas, GM Measurement at Magellan AI.
Podcast
fromThe Drum
9 months ago

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
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