#iab-tech-lab

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#programmatic-advertising #digital-advertising #transparency #publishers #automation #agentic-advertising
Marketing tech
fromMarTech
2 days ago

IAB Tech Lab updates OpenRTB to better define live content | MarTech

IAB Tech Lab updates OpenRTB to clarify definitions of live content and improve pricing communication in programmatic advertising.
Marketing tech
fromRAIN News
1 week ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
#digital-advertising
Marketing tech
fromRAIN News
1 week ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
more#digital-advertising
#programmatic-advertising
fromAdExchanger
1 week ago
Marketing tech

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

fromDigiday
2 months ago
Marketing tech

AdCP vs. IAB Tech Lab: Inside programmatic advertising's agentic AI standards showdown

Programmatic advertising is shifting to agentic AI, with Ad Context Protocol proposing AI-native standards while IAB Tech Lab adapts existing standards via an Agentic Roadmap.
fromDigiday
5 months ago
Marketing tech

Ad Tech Briefing: IAB Tech Lab plans a 'Programmatic Governance Council' amid transparency rift

IAB Tech Lab will convene a Programmatic Governance Council to standardize data, bidding signals, and identifiers and improve transparency and auction integrity across programmatic advertising.
Marketing tech
fromAdExchanger
1 week ago

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

IAB Tech Lab formed the Programmatic Governance Council to address transparency issues in the $200 billion programmatic ad market.
Marketing tech
fromMarTech
2 weeks ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
fromDigiday
2 months ago
Marketing tech

AdCP vs. IAB Tech Lab: Inside programmatic advertising's agentic AI standards showdown

fromDigiday
5 months ago
Marketing tech

Ad Tech Briefing: IAB Tech Lab plans a 'Programmatic Governance Council' amid transparency rift

more#programmatic-advertising
#agentic-advertising
Marketing tech
fromExchangewire
2 weeks ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
fromDigiday
1 month ago
Marketing tech

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

The IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
Marketing tech
fromExchangewire
2 weeks ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

The IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
more#agentic-advertising
Marketing tech
fromAdExchanger
4 months ago

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead | AdExchanger

Jud Spencer, a 12-year Trade Desk engineering leader, left on Nov. 21 to continue ad inventory standards work and support programmatic transparency initiatives.
Privacy technologies
fromAdExchanger
5 months ago

LiveRamp Donates A Protocol; Time For A Spot Check | AdExchanger

IAB Tech Lab adopted and promotes LiveRamp's Universal Context Protocol to identify agents and manage consent while Spotify monetizes video ads through programmatic DSP partnerships.
Marketing tech
fromAdExchanger
5 months ago

The Power of Prebid | AdExchanger

Prebid faces internal conflict balancing sell-side priorities and buy-side concerns, highlighted by a reversed transaction-ID policy and tensions with The Trade Desk, IAB Tech Lab, and Google remedies.
fromDigiday
8 months ago

Media Briefing: Publishers catch new vibes from Meta on AI licensing

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing. So far, it's more rhetoric than reality. Nevertheless, if it were to come to fruition, it could reset the dynamic between Meta and publishers, many of whom still feel burned by years of declining referral traffic from the platform.
Artificial intelligence
#generative-ai
fromThe Drum
11 months ago
Marketing tech

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

fromThe Drum
11 months ago
Marketing tech

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

more#generative-ai
Video games
fromExchangewire
8 months ago

Gaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.com

The IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.
E-Commerce
fromDigiday
9 months ago

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping

The IAB Tech Lab is creating a framework for publishers to manage compensation for LLM crawling.
Marketing tech
fromAdweek
10 months ago

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.
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