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Marketing tech
fromDigiday
22 hours ago

The Rundown: Google expands AI Max as automation shifts upstream

The AI Max ad product from Google is evolving to enhance advertising through automation and intent modeling in shopping and travel sectors.
fromAol
7 months ago
Marketing tech

AppLovin Stock: Is the AI-Advertising Stock a Buy, Sell, or Hold?

AppLovin's AI-driven ad platform is driving rapid revenue and margin growth, with a self-serve product launch and high valuation leaving limited upside.
Marketing tech
fromDigiday
22 hours ago

The Rundown: Google expands AI Max as automation shifts upstream

The AI Max ad product from Google is evolving to enhance advertising through automation and intent modeling in shopping and travel sectors.
fromAol
7 months ago
Marketing tech

AppLovin Stock: Is the AI-Advertising Stock a Buy, Sell, or Hold?

more#ai-advertising
Marketing tech
fromDigiday
3 days ago

How Netflix is rewriting the streaming ad playbook

Netflix's ad business is evolving into a serious competitor in the ad market, focusing on differentiated products and expanding partnerships.
Marketing tech
fromExchangewire
1 week ago

Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

Bedrock Platform launched the first containerised DSP on Index Cloud, enhancing programmatic buying efficiency and decision-making capabilities.
Marketing tech
fromAdExchanger
2 weeks ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
#google
Marketing tech
fromwww.nytimes.com
1 year ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
Marketing tech
fromMarTech
11 months ago

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.
Marketing tech
fromwww.nytimes.com
1 year ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
more#google
Marketing tech
fromDigiday
3 weeks ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
Artificial intelligence
fromAdExchanger
1 month ago

Saying The Quiet Part Out Loud: AI Isn't Neutral, So Let's Stop Pretending | AdExchanger

A play titled 'Data' explores the ethical dilemmas of AI and data tracking through the story of a software company developing a morally questionable tool.
Marketing tech
fromThedrum
1 month ago

Jun Group Releases Audience Explorer, Empowering Advertisers With Deeper Audience Insights

Jun Group launched Audience Explorer, a measurement tool providing advertisers 360-degree audience insights including behaviors, interests, and shopping habits while maintaining privacy standards.
fromUS AFPNews
7 months ago

The news hub

The lawsuit is Google's second such test this year after the California-based tech juggernaut saw a similar government demand to split up its empire shot down by a judge earlier this month. Monday's case focuses specifically on Google's ad tech "stack" -- the tools that website publishers use to sell ads and that advertisers use to buy them.
Tech industry
E-Commerce
fromAdExchanger
8 months ago

The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It? | AdExchanger

The Trade Desk reported steady growth in Q2 earnings, but investor confidence declined due to a decreasing growth rate.
Podcast
fromRAIN News
9 months ago

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.
fromThe Drum
9 months ago

Advertising's biggest flaw is interrupting content. Gaming has a fix

Sixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.
E-Commerce
Digital life
fromSocial Media Today
10 months ago

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.
E-Commerce
fromDigiday
10 months ago

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai's mixed reputation shows challenges in user adoption despite potential benefits.
Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.
Marketing tech
fromExchangewire
11 months ago

MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

MGID partners with Digiseg to enhance privacy-focused household targeting for advertisers across multiple regions.
Marketing tech
fromExchangewire
11 months ago

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.
fromExchangewire
11 months ago

Euronews Selects Opti Digital as Strategic Ad Management Partner

"We chose Opti Digital for their extensive experience working with publishers. Their hands-on support and actionable insights were key factors in our decision."
Marketing tech
Marketing tech
fromThe Drum
11 months ago

AI-powered voice technology turned words into branded moments in this T-mobile campaign

Voice recognition technology enables seamless brand integration in gaming streams, appealing to younger audiences resistant to traditional ads.
Marketing tech
fromExchangewire
11 months ago

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Zefr launched a Pre-Screen Exclusion List Solution enabling advertisers to enhance brand safety by pre-screening domains in Google's Search Partner Network.
Marketing tech
fromMarketing Dive
11 months ago

Inside Universal Ads' plan to reach the next 100K buyers of TV ads

Universal Ads aims to simplify premium TV advertising for small and medium-sized businesses transitioning from digital to television.
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