#ad-technology

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Marketing tech
fromwww.nytimes.com
1 week ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
Marketing tech
fromTheWrap
3 weeks ago

Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec Says

AMC Networks is refocusing its upfront presentations on content rather than ad technology.
#programmatic-advertising
Marketing
fromThe Drum
5 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
fromExchangewire
1 month ago
Marketing tech

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

The integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.
fromExchangewire
1 month ago
Marketing tech

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

Adnami expands curation services, enhancing programmatic advertising value through simplified ad buying and targeted, scalable campaigns.
fromExchangewire
6 months ago
Marketing tech

BidsCube Unveils Comprehensive White-Label Solutions

BidsCube transforms into a comprehensive ad technology solutions provider, simplifying programmatic advertising for clients.
The company emphasizes empowering clients with innovative tools and supportive ecosystems.
Marketing
fromThe Drum
5 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
fromExchangewire
1 month ago
Marketing tech

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

The integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.
fromExchangewire
1 month ago
Marketing tech

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

Adnami expands curation services, enhancing programmatic advertising value through simplified ad buying and targeted, scalable campaigns.
fromExchangewire
6 months ago
Marketing tech

BidsCube Unveils Comprehensive White-Label Solutions

BidsCube transforms into a comprehensive ad technology solutions provider, simplifying programmatic advertising for clients.
The company emphasizes empowering clients with innovative tools and supportive ecosystems.
more#programmatic-advertising
fromExchangewire
1 month ago
Marketing tech

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Pentaleap and Vantage partner to enhance and simplify retail media network operations.
The integration improves ad placements and revenue while providing flexibility.
Marketing tech
fromAxios
1 month ago

Dotdash Meredith hires president to lead ad tech division D/Cipher

Dotdash Meredith's D/Cipher tool offers advanced ad targeting solutions, enhancing user data interpretation while prioritizing privacy over invasive tracking methods.
#amazon
Marketing tech
fromBusiness Insider
1 month ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
fromAdweek
3 months ago
Marketing

Amazon Is Selling Its Advertising Technology to Other Retailers

Amazon's new Retail Ad Service aims to provide ad technology to other retailers, transforming its advertising business model.
Marketing tech
fromBusiness Insider
1 month ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
fromAdweek
3 months ago
Marketing

Amazon Is Selling Its Advertising Technology to Other Retailers

Amazon's new Retail Ad Service aims to provide ad technology to other retailers, transforming its advertising business model.
more#amazon
#digital-marketing
Marketing tech
fromExchangewire
2 months ago

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

iion's integration with Amazon APS enhances game advertising, offering better access to brands and publishers.
The collaboration aims to revolutionize digital advertising in the gaming industry.
Marketing
fromDigiday
7 months ago

TikTok looks to turn search queries into ad dollars with new tool

TikTok is now transforming user searches into advertising revenue through the new Search Ads Campaign tool.
fromDeadline
11 months ago
Marketing

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial.
Marketing tech
fromExchangewire
2 months ago

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

iion's integration with Amazon APS enhances game advertising, offering better access to brands and publishers.
The collaboration aims to revolutionize digital advertising in the gaming industry.
Marketing
fromDigiday
7 months ago

TikTok looks to turn search queries into ad dollars with new tool

TikTok is now transforming user searches into advertising revenue through the new Search Ads Campaign tool.
fromDeadline
11 months ago
Marketing

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial.
more#digital-marketing
Marketing tech
fromRAIN News
2 months ago

Audio advertising a growing force (AdsWizz research)

Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
Marketing
fromTheregister
2 months ago

Amazon, Google accused of monetizing illegal content

US Senators called out Amazon and Google for enabling ads on CSAM sites, questioning their technology's effectiveness.
fromDigiday
2 months ago
Marketing tech

How ad curation is maturing

Ad curation has become crucial in the digital advertising landscape, influencing ownership of audience relationships and profit margins.
fromExchangewire
4 months ago
Marketing

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
fromExchangewire
5 months ago
Marketing tech

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss

Nano's Intent Personas platform has successfully achieved over 60 distinct personas, revolutionizing audience targeting amidst growing consumer privacy concerns.
fromAdExchanger
5 months ago
Marketing

The Opera Browser Is Carving Out An Advertising Business Without Cookies | AdExchanger

Opera browser adapts to user needs while navigating the market changes set by Google regarding cookies.
Opera Ads grows rapidly by relying on alternatives to third-party cookies for monetization.
fromTipRanks Financial
7 months ago
Marketing tech

New Self-Service Ad Platform Gives Roku (NASDAQ:ROKU) an Edge - TipRanks.com

Roku's new Ads Manager simplifies ad purchasing for advertisers across its streaming services, improving targeting and campaign effectiveness.
Artificial intelligence
fromExchangewire
10 months ago

Broadcasters Trading Ad Airtime for Advertisers' Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor - ExchangeWire.com

Broadcasters are trading ad airtime for shares with advertisers, Google tightens constraints on its AI Overviews, Nvidia introduces a new AI processor.
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