#ad-technology

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Podcast
fromRAIN News
3 weeks ago

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.
fromThe Drum
3 weeks ago

Advertising's biggest flaw is interrupting content. Gaming has a fix

Sixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.
E-Commerce
fromHackernoon
5 years ago

How to Stop Your TV From Watching You | HackerNoon

Automatic content recognition (ACR) on smart TVs collects viewing data to serve targeted ads, often without user awareness.
fromSocial Media Today
1 month ago

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.
fromDigiday
1 month ago

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai's mixed reputation shows challenges in user adoption despite potential benefits.
Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.
fromExchangewire
2 months ago

MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

MGID partners with Digiseg to enhance privacy-focused household targeting for advertisers across multiple regions.
Marketing tech
fromExchangewire
2 months ago

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.
fromExchangewire
2 months ago

Euronews Selects Opti Digital as Strategic Ad Management Partner

"We chose Opti Digital for their extensive experience working with publishers. Their hands-on support and actionable insights were key factors in our decision."
Marketing tech
Marketing tech
fromThe Drum
2 months ago

AI-powered voice technology turned words into branded moments in this T-mobile campaign

Voice recognition technology enables seamless brand integration in gaming streams, appealing to younger audiences resistant to traditional ads.
#brand-safety
fromExchangewire
2 months ago
Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Zefr launched a Pre-Screen Exclusion List Solution enabling advertisers to enhance brand safety by pre-screening domains in Google's Search Partner Network.
Marketing tech
fromAdweek
4 months ago

Scope3's New Brand Safety AI Takes on IAS and DoubleVerify

Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
fromExchangewire
2 months ago
Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Marketing tech
fromAdweek
4 months ago

Scope3's New Brand Safety AI Takes on IAS and DoubleVerify

Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
more#brand-safety
#google
Marketing tech
fromwww.nytimes.com
3 months ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
Marketing tech
fromMarTech
2 months ago

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.
Marketing tech
fromLe Monde.fr
3 months ago

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.
Marketing tech
fromwww.nytimes.com
3 months ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
more#google
#video-advertising
more#video-advertising
fromTheWrap
3 months ago

Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec Says

AMC Networks is refocusing its upfront presentations on content rather than ad technology.
#programmatic-advertising
Marketing
fromThe Drum
8 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
Marketing
fromThe Drum
8 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
more#programmatic-advertising
Marketing tech
fromExchangewire
4 months ago

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Pentaleap and Vantage partner to enhance and simplify retail media network operations.
The integration improves ad placements and revenue while providing flexibility.
fromAxios
4 months ago

Dotdash Meredith hires president to lead ad tech division D/Cipher

"Our signal is so much better. We've got 30 million users a day on the best brands ever. We know exactly what people want. He (Lawson) is going to help us turn this into what we think is going to be an amazing way to target the open web," Vogel said.
Marketing tech
#amazon
Marketing tech
fromBusiness Insider
4 months ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
fromAdweek
6 months ago
Marketing

Amazon Is Selling Its Advertising Technology to Other Retailers

Amazon's new Retail Ad Service aims to provide ad technology to other retailers, transforming its advertising business model.
Marketing tech
fromBusiness Insider
4 months ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
more#amazon
Marketing tech
fromExchangewire
5 months ago

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

iion's integration with Amazon APS enhances game advertising, offering better access to brands and publishers.
The collaboration aims to revolutionize digital advertising in the gaming industry.
Marketing tech
fromRAIN News
5 months ago

Audio advertising a growing force (AdsWizz research)

Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
Marketing tech
fromDigiday
5 months ago

WTF is identity resolution?

Identity resolution reconciles multiple digital identifiers to form a cohesive identity, crucial for navigating a fragmented digital ad landscape.
fromwww.theguardian.com
5 months ago

Revealed: gambling firms secretly sharing users' data with Facebook without permission

Gambling companies are covertly tracking visitors to their websites and sending data to Facebook's parent company without consent, raising serious legal concerns.
EU data protection
fromExchangewire
8 months ago

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss

Nano's Intent Personas platform has successfully achieved over 60 distinct personas, revolutionizing audience targeting amidst growing consumer privacy concerns.
fromTipRanks Financial
10 months ago

New Self-Service Ad Platform Gives Roku (NASDAQ:ROKU) an Edge - TipRanks.com

Roku has launched its self-service advertising platform, Roku Ads Manager, to help advertisers easily buy ad space across all its streaming options, despite its late entrance into the market.
Marketing tech
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