#agencies

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Marketing tech
fromAdExchanger
2 days ago

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web? | AdExchanger

Marketers may unknowingly select tech providers when choosing agencies, impacting their access to AI tools and tech stacks.
Marketing
fromThe Drum
4 months ago

Infographic: 78% of brands believe that native advertising adds value for consumers, while 56% view sponsored content positively

Native advertising is widely adopted by publishers, contributes a growing share of revenue, and is viewed positively by publishers, agencies, and brands.
Startup companies
fromCity AM
11 months ago

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.
Graphic design
fromAdweek
1 year ago

The Best Agencies Think Like Editorial Brands

Proactive storytelling is essential for agencies to differentiate themselves and build authentic connections.
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